At Pluto we believe that gradual ownership is the future for first time buyers. We’re a technology provider dedicated to empowering everyone involved in helping first-time buyers own their homes.

We believe gradual ownership is the future, and our mission is to simplify affordable housing through smart technology. By connecting first-time buyers with the right gradual ownership programs, we help make homeownership more accessible.

We analyze each buyer’s unique needs, finances, and lifestyle to ensure a tailored, inclusive path to ownership. While affordable programs exist, they’re often more complex than a traditional mortgage, and our goal is to streamline these gradual ownership options for all parties, making them easier and more mainstream. What makes us unique is that we don't stop supporting you once you moved into your home, we follow your journey until you own 100%. Gradual ownership is not a transaction, it's a journey and we're there to support First Time Buyers all the way until the end.

We have support from Fuel Ventures, Heartfelt Ventures, Barclays Eagle Labs, and major property providers, we’re here to make first-time ownership smoother for everyone. Get in touch with our team to find out more.

Our Mission

Our mission is to make affordable housing sustainable, empowering communities and ensuring that everyone has a fair opportunity to own a home.

The problem we’re solving

Buying a property is hard, and while there are great affordable housing schemes available, the process is often far more complicated than taking a regular mortgage. Our aim is to help drive gradual home ownership schemes across the chain to make these schemes more mainstream.

Backed by the best

We’re backed by Fuel Ventures, Heartfelt Ventures, Barclays Eagle Lab and some of the biggest Property Providers in the country.